Marketing Automation Vs. CRM: What’s the Difference

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There is a misconception that marketing automation and CRM are exactly the same. These two different tools do have similar uses that overlap in certain aspects but are far from the same.
Both systems are great for handling leads, contact information, and companies in a sales funnel.
The following will outline the differences in the use of marketing automation and a CRM system. 

What is Marketing Automation?

Automation is going to continue to shape the way business is done throughout the world. Marketing automation allows for the streamlining of marketing while gathering important data.
The measurement of marketing tactics can allow a company to utilize far more efficient ways of marketing in the future. Marketing workflow being optimized will also improve the productivity of the marketing team at a company of any size. Experts can help with consulting to see if you need automation and how it can almost immediately impact the business positively. 
The ability to track a customer’s journey through the sales funnel will provide invaluable data. The analysis of leads coming in will allow a company to determine which forms of marketing have worked best. The following are aspects of your marketing plan that marketing automation can assist with:
·Email blasts that can help track visits to the website, clicks, and time spent on the website. 
·Organizing responses by organization in order to reduce pitching the same prospects constantly. 
·Automated follow-ups reduce time spent by sales staff on organization of where a prospect is in the sales funnel. 
·Contact information can conveniently be updated. 
·The ability to do A/B testing in order to perfect pitches and follow-up emails. This provides data that will allow a company to see what types of pitches attract the most qualified leads.
·Cuts down on labor costs through automation which could otherwise result in a member of the staff handling tedious administrative tasks daily. 
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How Do Companies Utilize a CRM?

Every interaction with a customer is noted in a CRM is imperative. The staff needs to be dedicated to taking meticulous notes about client calls, emails, and face to face meetings.
The usage of a CRM can allow a potential customer or current customer to feel far more valued than with a company not using a CRM. 
The ability to remember small details due to notes taken about the vision of a project works wonders. A client seeing the dedication of the staff to their project can help improve customer retention vastly. The CRM is used at the bottom of the sales funnel after leads have been qualified and are interested in pursuing a purchase. Customer engagement will continue to be stressed in the coming years as the common customer has far more options than in the past.
The following are great ways to use a CRM:
·Reach out to clients far before a contract is set to expire to renew instead of doing this reactively.
·Email clients on birthdays or other important dates to improve customer engagement with the company. 
·Seamlessly hand off clients from one department to another. Rough transitions can lead a customer to opt for another company that has a far smoother workflow. 
·Follow-up with leads that were interested that simply didn’t have the budget or need for a product/service in the past. 
·Easy access to all contact information throughout an organization. 
·The ability to track leads through the sales process and change statuses to keep the sales funnel up to date. 

Importance of Marketing Automation and CRM

The goal of making the customer’s experience as seamless can be achieved with both of these systems. There is no one size fits all system as a CRM could work great for one company while it slows down a company immensely in comparison to marketing automation. Finding experts to help integrate a top of the line CRM combined with the best marketing automation platform available might be essential. The setup of some of these integrations can take an expert and you do not want to cut corners in terms of your company!
The integration of a CRM with the right marketing automation platform can improve a business’s sales process/customer experience levels in huge ways. Being able to automate processes can save a company time, money, and to convert a higher percentage of leads. Once customers are qualified, interested, or have bought it is time for the CRM to take over!
 

How AI and Marketing Can Work Together to Improve Your Business

How AI and Marketing Can Work Together to Improve Your Business

artificial intelligence and marketing

We’ve already written a lot about how Artificial Intelligence and Marketing can work together to help your business. Here’s another great way you can combine the two.

How do you improve your business if you don’t use them? You use them now! The science of the internet is that we all have more potential than any one person can actually do.

The first big breakthrough in internet marketing took place in 1993. Some people said the internet would never be a successful business. They also said that the search engines would never work. They are both dead wrong.

They’re dead wrong, because they didn’t understand how Artificial Intelligence works. And they’re wrong because they’re not willing to try anything that hasn’t been tried before.

What key players in business ignore is how the competition is very smart as well. To make your business stronger, you have to get smarter. And the internet is a huge source of intelligence.

Search engines are constantly optimizing their results to produce content that’s of interest to those who are looking for it. How much more powerful would this be if the web had the power to do the same thing with artificial intelligence? It’s all right there in front of us.

By using this intelligence to optimize your marketing you can increase your rankings without spending a dime. There are thousands of SEO professionals out there who are taking your money, but not giving it back in the form of effective results.

The best way to do this is by using Artificial Intelligence and Marketing to help you with your marketing. By taking advantage of AI and Machine Learning, your results will increase because your ads will be generated in a manner that you want them to appear.

Think about it for a second: all you need to do is watch your ads for a few seconds and notice a big advantage that will quickly change your business. Remember that the human mind is very bad at multi-tasking.

Because of this, it is important that you create the strategy that will not only be effective but something that the marketer will actually enjoy. Advertising should be done in a way that appeals to both the potential customer and the perceived customer. But you can’t let yourself be fooled by the ads you see.

Not to worry though because Artificial Intelligence and Marketing have just begun to make their mark on the marketing industry. Once more marketers start to realize what they have to gain from using these tools, they will see that they can make their business grow faster than they ever thought possible. Then you’ll have a better chance of competing with the big boys.