Amazon Go is Amazon’s suggestion of what could be – mainly – the supermarket of the future, which the company says has no queues since it has no funds.
How it works, we were able to see it closely during a recent visit to one of the few stores opened by amazon in San Francisco and other US cities, trying out the new system before proceeding with its expansion. The whole experience starts and ends on your smartphone, initially downloading the homonymous app. You will then need to link your account to your credit card for debit and a QR code will appear, which you will need to scan when you enter the site. According to amazon, you can bring other people with you who will be billed to your account.
From the moment you enter, special ceiling-mounted sensors monitor your movements. Based on the minimal technical data released by Amazon, we know that the whole experience is based on technologies that exist on the stand-alone vehicles, with the ability to track which product is removed from the shelf and add it to your virtual shopping cart. In fact, if you change your mind and return it to the shelf, this is automatically removed from the basket, a process that is always “invisible” without the user being informed only after leaving the store. As you can see in the video, the departure is very quick without having to sit in any queue since there are no funds.
After a few minutes, you receive an email with the charge on your account, with a detailed report on the products you purchased, which worked perfectly on both of our visits. However, in case of incorrect billing, Amazon gives you the option of reporting through the application in order to refund your money immediately, but as far as we know, there are very few cases.
Amazon is testing its system in small spaces, with products sold mainly for small meals, essentially encouraging a few minutes in-room presence. It should be noted that we only met one employee at the store who was responsible for receiving returns from the Amazon online store.