In 2020, where at one point it’s getting harder to grab your audience’s attention, experiential marketing is making brands build trust over traditional marketing tactics.
In today’s digitized world, brand engagement is more important than anything as it refers to the process of creating an emotional and strong connection between the customers and the brand. Experiential marketing campaigns are not only immersive, but live and memorable that helps you convey your message, unlike other brands. Also, the key objective of building better brand engagement is to allow different digital agencies to drive the younger generation towards them.
However, you must wonder what does experiential marketing actually means? How is it different from traditional marketing tactics and are there any types of experiential marketing? And when is the right time to use an experiential strategy?
Here is all that you need to know:
WHAT IS EXPERIENTIAL MARKETING?
Experiential marketing is a popular strategy to boost consumer engagement. It works when you implement new changes by allowing your customers to have real-life experiences that fuel your relationship with the audience.
It is also referred to as live marketing or event marketing that leaves a strong impression on your consumers. Experiential marketing helps you inspire your audience by using attractive visuals in a unique way. Now, if you wonder how and where to do it then the interactive event marketing platforms are ideal to use experiential marketing to its fullest.
Experiential marketing is all about immersing consumers in live experiences and including them in events is all set to make wonders. With this approach, you can craft unique and engaging marketing campaigns in two ways. On one side where you can use the idea of pop-up shops for large events, on-site art installations can work perfectly in small events. Whether you go for the huge event setup or a small one, make sure to work with a clear goal.
WHY SHOULD YOU TRY IMPLEMENTING EXPERIENTIAL MARKETING?
Whether you are a leading brand or just newly started, experiential marketing can help you achieve your optimum business goals. If you think that using it before losing your brand image is the ideal move than it shouldn’t be the end move. But experiential marketing has more benefits that you cannot imagine. These all benefits depend on your marketing techniques, goals, deadline and resources.
It can effectively help your brand deliver unique experiences to the audience that can engage them by building a long-lasting relationship. If you wonder that an interesting event application can help your brand powerfully impact your audience’s buying decision then you might think about it twice because only a prize wheel or raffle drawing is not enough. People buy what they see, feel and trust. So the ideal way to grab your audience’s attention to build new ways and incorporate experiential marketing.
WHAT ARE THE TYPES OF EXPERIENTIAL MARKETING?
Experiential marketing holds an immersive concept to attract the audience as it is very easy to understand. This marketing campaign does not help brands to engage well but convey a marketing message in a unique way.
Here are some most common types of experiential marketing that you should know about:
VR AND AR TECH
Nothing is better than using immersive tech to fuel customer experiences. With the help of VR and AR technology, you can enable your audience to experience things beyond their reach. In this way, they can eventually feel and experience your product or services. And this can help them make a better decision.
When it comes to experiential marketing, innovation is the key to success. It allows marketing campaigns to solve problems real quick and help brands grow by enticing more audience. Creativity helps your brand expand and establish a strong presence. It also helps while creating long-term strategies. From targeting your potential audience to building reinforcement, with innovation, you can do it all.
Product sampling or demonstration might seem easier though it’s not. They are known to be the most common type of experiential marketing. Apart from being simple, experiential marketing involves more marketing techniques.
From traditional marketing methods to using new and impressive ways, experiential macerating allow brands to do it all. Wonder how you can do it? Well, begin by telling all the benefits and interacting things about your product. However, this can happen when you know the niche requirements of your targeted audience. Also, there are several technologies that you can use to impress your audience and take the product demonstration a notch up.
Guerrilla marketing, being an effective experiential marketing strategy, allows interaction with your audience and holds a surprise element to make it more interesting. If executed right, it can optimistically attract your audience.
Content marketing is the most known marketing tactics to impress a huge crowd in one go. Whether it’s about images, video content or blogs, etc. with creative and appealing content it becomes easier for brands to draw traffic.
The best and most practical type of experiential marketing is event marketing. Events are considered as an amazing platform to market your brand by enabling the audience to interact face-to-face. It not only boosts consumer engagement with the brands but allows attendees to associate more. Events are an ideally great way to provide awareness about your brand to the customers.
The brand activation strategy is commonly used when a brand launches any product or web design services. This marketing tactic allows the audience to understand more about your offerings and have a deep look through it. It can be done by exceptional demonstrating techniques that can ideally attract an audience and help them pick out the best side of your brand.
HOW TO SKYROCKET BRAND ENGAGEMENT BY USING EXPERIENTIAL MARKETING EFFECTIVELY?
You might be going nuts after hearing everybody murmuring about the usage and benefits of experiential marketing. However, here are some ways that will help you understand how it can effectively boost better brand engagement with the customers.
As a known brand, you can conveniently use experiential marketing to promote your brand or make your product launch go hit in the market. This can happen if you use the right technology and techniques to make this work for you. Experiential marketing also helps with brand activation to let the attendees understand your brand’s core values. It is also known as a perfect blend of digital and social media world which means it lets people experience your offerings in a unique way. And to support experiential marketing boost brand engagement, VR and AR tech is helping hand-in-hand. It can work effectively across multiple cross-channel platforms and attract an audience in both an online and offline manner. If you follow the right steps and keep your consumers’ demand in mind then you can simply garner their attention without any hassle.
A majority of people compare experiential marketing with traditional marketing. However, it’s unique and more immersive and other marketing tactics. It is highly effective, usable and convenient to incorporate to skyrocket the customer’s engagement with your brand.